Leveraging brand value through corporate responsibility Online publication date: Sat, 30-Aug-2014
by Ashkan Pakseresht; Cecilia Mark-Herbert
International Journal of Sustainable Development (IJSD), Vol. 17, No. 3, 2014
Abstract: Measurements of corporate values are associated with a number of challenges. The needs for making measurements relate to making strategic decisions for internal and external stakeholders. Traditionally, these estimates of, for example, brand value, have been expressed purely in terms of financial value aimed at maximising created shareholder value. However, in the last decades, measurements of value based on a triple bottom line has implied additional challenges by taking economic, social and environmental values into account for a wide set of stakeholders with an extended time frame. Various theoretical management schools offer interpretations of how corporate responsibility may be taken into account in brand value measurements, such as institutional theory, for example, focusing on agency perspectives, stakeholders, resources, or network theory providing interpretations of inclusion of corporate responsibility in brand value measurements.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sustainable Development (IJSD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook