A strategic framework for new service development
by JrJung Lyu
International Journal of Services and Operations Management (IJSOM), Vol. 1, No. 2, 2005

Abstract: The trends of increasing globalisation and accelerating technological progress have led services to predominate in most developed economies. Thus, the development of new service industries is strongly emphasised in many countries. However, the process of New Service Development (NSD) is still not well-understood. This paper proposes a matrix to analyse new service development and to elaborate its strategic implications using a field study approach. Findings in this research are based on a national initiative to create new knowledge-based service industries in Taiwan where over ten technology-related business service systems have been proposed in the programme. Observations from empirical results also examine the appropriateness of applying systems engineering in NSD.

Online publication date: Mon, 14-Mar-2005

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services and Operations Management (IJSOM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com