Strategic orientations and international opportunity recognition and development in emerging country born globals: the moderating role of environmental dynamism
by Anisur R. Faroque
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 24, No. 2, 2015

Abstract: Despite substantial research on the positive relationship of entrepreneurial orientation (EO) and market orientation (MO) with export performance, the true nature of the relationship yet remains unclear. In this study, we have rather shifted our attention from performance outcome of these orientations to entrepreneurial outcome of opportunity recognition and development. We hypothesised that both export EO and MO are positively related to international opportunity recognition and development and environmental dynamism positively moderates the relationship. The data collected from 647 Bangladeshi apparel born globals confirmed the direct relationship of both export EO and MO with international opportunity recognition and development. Environmental dynamism was found to moderate the relationship of opportunity with export MO but not with EO. This study adopts a dynamic capability perspective to conceptualise and operationalise international opportunity recognition and development.

Online publication date: Mon, 02-Feb-2015

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