Assessing pet industry in Korea using service quality improvement gap model Online publication date: Thu, 05-Mar-2015
by Hae-Geun Song; Sung-Uk Lim
International Journal of Technology, Policy and Management (IJTPM), Vol. 15, No. 1, 2015
Abstract: Pet industry is anticipated to be growing at a high speed and relative pet policies will be in place soon as the Korean population is ageing. However, there has been no scientific approach to assess the pet industry and to improve it. For this, the authors propose a Service Quality Improvement (SQI) gap model with the improvement of quality attributes as a priority, which takes into consideration the two gaps between the satisfaction levels of employees and customers and between those of the own company and the competitors. The current study empirically analyses Korea's leading animal hospital and derives seven service quality attributes for the hospital. This paper surveys 56 regular customers and 36 internal employees. The results show that service quality attributes can be prioritised for improvement by using the proposed model. A validity test is conducted and suggestions for successful pet industry in Korea are also presented in this paper.
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