Perspectives on SMEs and the entrepreneurial marketing of intellectual property
by Michel R.M. Rod; Stanley J. Paliwoda
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 19, No. 3/4, 2015

Abstract: Of all the challenges which face business, the discovery, exploitation, retention and protection of intellectual property have been identified as the most serious within the context of small high technology firms and restricting our scope to technology-related intellectual property (IP), the marketing competencies necessary for successful IP marketing are examined. Following a review of the relevant literature, the question that arises is whether mainstream marketing principles are sufficient to service the needs of technology enabled but resource limited SMEs or whether the adoption of entrepreneurial marketing is more appropriate?

Online publication date: Tue, 16-Jun-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Innovation Management (IJEIM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com