Effect on stakeholders' perception of CSR: analysis of information dynamics through social media
by Andrée Marie López-Fernández; Rajagopal
International Journal of Business Competition and Growth (IJBCG), Vol. 4, No. 1/2, 2015

Abstract: Stakeholders find that corporate social responsibility (CSR) is an important trait in firms and adds value to all parties interested; they are more inclined to purchase products and/or services from firms that are socially responsible and will certainly switch brands if they knew a firm was engaging in questionable practices. However, how are stakeholders' perceptions and ultimate decision-making influenced by CSR related communication, or lack thereof, witnessed on social networking sites? This study contributes to the understanding of stakeholders' decision-making based on firms' involvement in corporate social responsibility practices, by providing insights regarding stakeholder value and business growth of the firm.

Online publication date: Thu, 16-Jul-2015

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