Socio-cultural impact of film celebrities on teenagers: an empirical study Online publication date: Thu, 03-Sep-2015
by Amit Jain; Pushp Lata; Amita Raj Goyal; Swati Khandelwal; Garima Jain
International Journal of Indian Culture and Business Management (IJICBM), Vol. 11, No. 3, 2015
Abstract: Film celebrities have always been in the glare of publicity and the centre of attention. However, currently, this obsession has touched new and even greater pinnacle. These days the celebrities are gaining more popularity because of television shows, advertisements and talk shows. The literature indicates that most of the people look to celebrities and favourite actors for fashion, impressive life style and personal grooming. The purpose of this study is to evaluate the impact of the film celebrities on the teenagers in terms of their relationship with friends, parents and elders; life style; values, customs and traditions; etiquette, health and education. This study is designed to collect information so as to know the extent and types of their influence on teenagers. For this study an interview sheet was prepared and interviews were conducted with 40 guardians. Their responses have been tabulated and analysed and findings have been discussed in the paper.
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