The replication process of a global localisation strategy: a case study of Korean firms
by Young Won Park; Junjiro Shintaku
International Journal of Business Innovation and Research (IJBIR), Vol. 10, No. 1, 2016

Abstract: Providing differentiated products and services in emerging markets to counter stagnation in developed markets and foster growth in emerging markets, including BRICs, has recently become a source of competitive advantage. Therefore, it is important to examine the success factors of a localisation strategy. This paper presents a research framework that describes the nature of localisation strategies and their replication processes. Using this research framework, we present case studies on two LG Electronics divisions, LG India and LG Poland, describing the story of LG executives who implemented the empowerment management style in India and Poland. The lessons of the localisation successes in these two countries provided an excellent learning effect in Korea. Moreover, the middle manager who learned the principles of localisation from a senior executive in India moved to Poland, where he successfully applied the same principles of localisation. The lessons of this case study are summarised and its managerial implications are discussed in this paper.

Online publication date: Mon, 30-Nov-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com