The internationalisation pattern of traditional Brazilian footwear manufacturers: a qualitative analysis
by Luisa A. Campos; Catherine Axinn; Yong J. Wang; Miguel A. Baeza
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 27, No. 1, 2016

Abstract: Responding to the increasing need of studying the internationalisation process of small firms in Latin American, this study focuses on the patterns of internationalisation experienced by traditional Brazilian footwear manufacturers. Based on qualitative interviews with three Brazilian footwear manufacturers with rich internationalisation experience in the past decades, we provide findings to three research questions related to internationalisation. The motives to internationalise is found to be driven by government incentives, domestic economic downturn, and foreign market opportunities provided by distributors. Such opportunistic motives shaped the export-based modes of entry in the 1970's-1990's period. Driven by free trade agreements and international competition, more recent internationalisation activities are evidenced by greater foreign market learning and marketing mix localisation. The findings contribute to the extant literature on why and how Latin American firms internationalise in the past decades.

Online publication date: Mon, 30-Nov-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com