A matrix of investments in social responsibility and sustainability: an empirical case study in Romania Online publication date: Fri, 01-Apr-2016
by Oriana Negulescu; Elena Doval
J. for Global Business Advancement (JGBA), Vol. 9, No. 2, 2016
Abstract: Social responsibility and sustainability are complementary concepts. On the basis of the reality and the concepts' definitions, briefly presented in the introduction, this study is aiming to underline the conceptual meaning of social responsibility and sustainability as it is understood and applied in Romanian companies, and to make suggestions on how to act ethically in investment processes to support these two concepts, in practice. To respond to this aim, the companies' sustainable strategies have been gathered from the websites, analysed and compared. The study uses real experiences from Romanian companies to underline the understanding of these concepts and the failures of understanding investments in social responsibility and sustainability, and to provide suggestions in applying the European policies and standards in the right way. A matrix of investments in social responsibility and sustainability has been proposed to be used by the organisations' managers.
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