A conceptualisation of the relationship between virtual experience and cybernauts' satisfaction with virtual communities Online publication date: Mon, 06-Jun-2016
by Dorra Bouattour; Franck Debos; Tarek Abdellatif
International Journal of Advanced Media and Communication (IJAMC), Vol. 5, No. 4, 2015
Abstract: In this research, we developed and tested an integrated model relating individuals' satisfaction with their experiential values in virtual communities. Using a realised factorial analysis and regression, we identified the factors that influence member satisfaction in virtual communities. Adopting Mathwick et al.'s (2001) concept of experiential value, we proposed a conceptualisation of a virtual experience that fits closely with the original nomological framework advocated by Holbrook and Hirschman (1982).
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