Consumer evaluation of products made in China: a Malaysian perspective
by M. Sadiq Sohail
J. for International Business and Entrepreneurship Development (JIBED), Vol. 2, No. 1, 2004

Abstract: This paper examines the country of origin effect of products made in China. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories. It reports on the findings of a survey conducted in which 251 responses were obtained. The most common product information source was found to be through information contained in packaging. Products made in China had been rated highly for their competitive pricing. Foodstuffs were generally found to be the popular preference of product category by Malaysian consumers. The managerial implications are discussed, limitations of the study are highlighted, and further research is suggested.

Online publication date: Mon, 26-Sep-2005

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