How can a wine grower articulate the different types of time: the time of the weather, the economic time, and the human time? Online publication date: Mon, 24-Oct-2016
by Mireille Barthod-Prothade; Christelle Muller; Hélène Cristini
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 29, No. 4, 2016
Abstract: How can a wine grower articulate the different types of time: the time of the weather, the economic time, and the human time? A wine grower experiences different types of time. Our research aims to examine how the wine grower articulates the different types of times: the weather, the economic time and human time. The wine grower's capability of articulating them is considered as a distinctive competence. Yet, this articulation is far from spontaneous: the wine grower must strike a compromise to get employees to cooperate. Empirical research has been conducted among six wine growers. The qualitative research will consider different theories in order to show that the wage-earning employee's autonomy is a precondition for that compromise.
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