Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance
by Jorge Ferreira; Arnaldo Coelho
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 30, No. 4, 2017

Abstract: The objective of this paper is to understand the impact of dynamic capabilities (hereafter DC), in the context of exploration and exploitation ambidexterity, on competitiveness and performance, considering the mediating role of marketing and managerial capabilities. The investigation of these effects is performed considering the moderating role of entrepreneurial orientation (hereafter EO) on the proposed relationships. A multi-group analysis was performed to understand the moderating role of entrepreneurial orientation. A questionnaire survey was developed and 387 valid questionnaires were collected from a sample of Portuguese SMEs. The results show that DC influences the companies' managerial and marketing capabilities, which in turn influence competitiveness and performance and directly impact upon the marketing and managerial capabilities.

Online publication date: Wed, 15-Mar-2017

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