Pricing of excess inventory on Groupon
by Kyle D.S. Maclean; John G. Wilson; Srini Krishnamoorthy
International Journal of Revenue Management (IJRM), Vol. 10, No. 1, 2017

Abstract: We consider the problem faced by a business that is considering using the Groupon platform to sell excess inventory. We discuss how demand functions can be derived using management knowledge. Then, using a single period model where excess inventory is exogenous, we show that the decision to use Groupon and the price to set on that channel depend on two parameters: the relative price sensitivity of Groupon customers as compared to the retailer's regular customers and the relative size of the Groupon market as compared to the regular market. Under a two-period model, when initial inventory is a decision, we show optimal inventory quantities. Our two-period model suggests that managers may plan on using Groupon and order inventory accordingly. We discuss the implications on third party channels as well as retail managers.

Online publication date: Sun, 14-May-2017

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