A shift in inter-firm relationships towards sustainability in the Japanese video game industry
by Kenichi Ohkita
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 13, No. 4, 2017

Abstract: This paper describes and discusses the steps by which the Japanese home video game market underwent a major shift in inter-firm relationships. Stylised facts of exhibitions led by platform providers transitioning to a more coopetitive dynamic with cooperative advertising led by competing software firms illustrate that shift. This paper finds that underlying changes in hardware technology, software release behaviour, and a joint association are the main factors in this shift.

Online publication date: Mon, 10-Jul-2017

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