The value of a network in the digital era: insights about Doctor Chat case study
by Davide Di Fatta; Francesco Cupido; Gandolfo Dominici
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 8, No. 4, 2017

Abstract: Networks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic.

Online publication date: Tue, 31-Oct-2017

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