Online-retailer pricing and order strategies based on the quality of fresh agricultural products and distribution preference of consumers
by Qianwen Liu; Shun Zhang; Yuan Zhao
International Journal of Internet Manufacturing and Services (IJIMS), Vol. 4, No. 3, 2017

Abstract: Under the e-commerce of fresh agricultural products, this article focuses on the issue that how consumers' preference towards delivery speed and quality of fresh agricultural products affect ordering strategies of the supply chain. Through elasticity indexes of the quality of fresh agricultural products and consumers' bias towards distribution speed, this article reflects consumers' preference to distribution speed and sensitivity of agricultural products' freshness, and further fixes the pricing and ordering model of profits maximisation which is based on powerful online-retailer's expectation.

Online publication date: Thu, 02-Nov-2017

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