Solving abandoned residential housing projects in Malaysia: findings from blue ocean strategy Online publication date: Tue, 19-Dec-2017
by Mohd Hasyim Mumin; Fakhrul Anwar Zainol; Wan Norhayate Binti Wan Daud
International Journal of Business Process Integration and Management (IJBPIM), Vol. 8, No. 4, 2017
Abstract: The issue of abandoned residential housing projects is a matter that should be given more importance in Malaysia. This research aims to identify what are the solutions from the perspective of blue ocean strategy (BOS). To achieve the goals, this research focused on reviewing relevant literature, observing the sites of abandoned housing projects, and collecting raw data from 12 cases. From the review of the literature, the interview guideline was designed to find out how the problem could be solved from BOS perspective. The case study method such as face-to-face interview was chosen to be used to collect primary data from 12 respondents. From the finding, the study revealed that the BOS four action plans: eliminate, reduce, raise and create, can be applied in overcoming the problem of abandoned residential housing projects. Therefore, the BOS framework can be adapted to protect the housing industry in Malaysia.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Process Integration and Management (IJBPIM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook