Social responsibility in the food sector: consumer approach
by Ligita Šimanskienė; Erika Župerkienė; Aurimas Župerka
International Journal of Globalisation and Small Business (IJGSB), Vol. 9, No. 2/3, 2017

Abstract: Evidently, in view of high competition in the today's world, each organisation strives both to increase its sales and to listen to consumer needs. However, this task is becoming increasingly difficult to achieve; therefore, the striving to become a socially responsible organisation can be seen as one of the measures towards this goal. It is extremely important in the food industry what product is offered to consumers, as it also involves the issue of public health. A conducted consumer survey identified consumer expectations, i.e., what they expect from socially responsible food industry companies and to what extent they are willing to support the performance of companies that meet their expectations. The research findings suggest that socially responsible behaviour of food companies has become an element of quality expected by customers, but they are not necessarily willing to pay more for that.

Online publication date: Tue, 02-Jan-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Globalisation and Small Business (IJGSB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com