Persuasive technology in online social networks: a systematic literature review
by Pedro Henrique B. Ruas; Ana Maria Pereira Cardoso; Cristiane Neri Nobre
International Journal of Web Based Communities (IJWBC), Vol. 13, No. 4, 2017

Abstract: Several taxonomies have been proposed in recent decades to conceptualise persuasive strategies to modify the behaviour and/or attitudes of users through interactive computer products. This article presents a systematic literature review that describes the present scenario of persuasive technologies, and which of these principles are found in the social network environment. For the success of a social network, its users must adopt specific behaviours and, to ensure that they do, the application of persuasive strategies becomes indispensable. Some of the articles found in this systematic review show how online social networks have implemented and used persuasive principles to modify the behaviour of its users.

Online publication date: Fri, 19-Jan-2018

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