Antecedents of consumer environmental attitude and intention to purchase green products: moderating role of perceived product necessity
by Chirag Malik; Neeraj Singhal; Surendra Tiwari
International Journal of Environmental Technology and Management (IJETM), Vol. 20, No. 5/6, 2017

Abstract: With the increasing environmental problems, companies have started realising their moral and ethical duties and gradually adopting sustainable business practices. The challenging task of communicating with the consumers with varied attitude towards the environment can be undertaken by understanding the factors influencing environmental attitude. This paper aims at identifying the antecedents of consumer environmental attitude (CEA) and studying its relationship with the green purchase intention (GPI) and to find out the moderating effect of perceived product necessity on the relationship of CEA and GPI. A conceptual model has been proposed and tested using confirmatory factor analysis and SEM. From a dataset of 729 Indian consumers, it has been found that four antecedents; environmental knowledge, environmental concern, interpersonal influence and collectivism are positively related to CEA which is further positively related to GPI. It has also been found that perceived product necessity does not moderate the relationship between CEA and GPI.

Online publication date: Mon, 23-Apr-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Environmental Technology and Management (IJETM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com