Investigating the dynamics of the m-commerce value system: a comparative viewpoint
by Ofir Turel, Yufei Yuan
International Journal of Mobile Communications (IJMC), Vol. 4, No. 5, 2006

Abstract: In order to foster the acceptance of m-commerce services, it is vital to understand the intra-industry interactions and dynamics. While previous studies utilised mainly individual-level perceptions and social influence models to explain the growth of m-commerce, this study offers a strategic viewpoint that may partially account for the slow diffusion of m-commerce services. Analytic induction is applied and a value system analysis is used to identify the differences in the dynamics of the e-commerce and m-commerce industries, and detect plausible key structural barriers to m-commerce diffusion.

Online publication date: Tue, 14-Mar-2006

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