Banking service quality provided by commercial banks and customer satisfaction. A structural equation modelling approaches
by Main Naser Alolayyan; Sulieman Ibraheem Shelash Al-Hawary; Anber Abraheem Shlash Mohammad; Bahaà Abdul-Hafez Attallah Al-Nady
International Journal of Productivity and Quality Management (IJPQM), Vol. 24, No. 4, 2018

Abstract: The purpose of this paper is to examine the impact of the constructs of service quality and customer satisfaction in commercial banks operating in Jordan. The study finds that the order of importance of the dimensions of service quality tested here is: assurance; reliability; tangibles; empathy; and responsiveness. Customers' satisfactions are mostly influenced by the service quality. Customers indicated high satisfaction with the five dimensions of service quality. This finding reinforces the need for banks managers to place an emphasis on the underlying dimensions of service quality, especially on assurance, and should start with improving service quality in order to raise customer satisfaction. Managers should be aware that, among the various dimensions of service quality, assurance was especially significant in fostering satisfaction for the customers of Jordanian commercial banks. It is apparent that focusing on delivering high quality services, and improve service quality effectively is critical for customer satisfaction.

Online publication date: Thu, 26-Jul-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Productivity and Quality Management (IJPQM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com