The attitude towards the new rice direct-seeding device
by Dumrongdej Pramitithanakan; Supawan Tantayanon; Kanit Wattanavichien; Laddawan Kunnoot
International Journal of Monetary Economics and Finance (IJMEF), Vol. 11, No. 3, 2018

Abstract: This study investigated users' behaviour concerning the attitude towards a new technology. The perceived characteristics of innovation, based on the diffusion of innovation theory, were selected as guidelines for data collection. A semi-structured in-depth interviewing qualitative technique was initially employed to assess the meaning of users' perceived characteristics of the rice direct seeding device. Members of three communities with high performances in rice producing were targeted purposively for the interviews. The data were analysed and rewritten as the content of the field survey questionnaire to measure the relation between the attitudes and the perceived characteristics. The questionnaires were assessed using a five-point Likert's scale. Cronbach's coefficient alpha was chosen for reliability testing. The respondents were rice producers. Multiple regression analysis qualitative technique was used to confirm the hypothesised relationships. The findings showed demographics and socio-economics, relative advantage, compatibility, complexity and observability influenced the attitude towards the direct seeding machine.

Online publication date: Mon, 06-Aug-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Monetary Economics and Finance (IJMEF):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com