An analysis of the preferences of the elderly in relation to retail stores
by Evandro Luiz Lopes; Eduardo Garcia
International Journal of Business and Emerging Markets (IJBEM), Vol. 11, No. 1, 2019

Abstract: The world population is aging and this phenomenon is a reality in Brazil as well. Nevertheless, there is a gap in the academic studies on consumer preference in the elderly. Thus, this paper examined what attributes are most important for retailers to have to maintain the loyalty of this group of consumers. Through two focus groups we generated a list of 44 attributes relevant to retailers. We then surveyed 615 consumers over 60 years of age and found that the dimensions service and assortment management (comprised of management prices and products) could explain 47% of the sample loyalty. Alternatively, attributes related to internal and external structure of the store were not significant in the model that was analysed by means of structural equation modelling.

Online publication date: Wed, 23-Jan-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Emerging Markets (IJBEM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com