Interpretive structural modelling of website quality factors for repurchase intention in online context Online publication date: Mon, 04-Mar-2019
by Vibha Trivedi; Ashish Trivedi
International Journal of Electronic Business (IJEB), Vol. 14, No. 4, 2018
Abstract: Customer website experiential value has recently been a critical success factor for online retailers. Website quality has been extensively studied as a determinant of repurchase intention of online shoppers in the recent past. This study employs interpretive structural modelling (ISM) approach to propose a hierarchical framework for analysing contextual association among drivers of website quality. The responses from a pool of fifty-five experts, both from industry and academia, are collected to depict the interdependency among factors. These factors are further classified based on their degree of dependency and driving power to explore 'key drivers' of website quality. The results suggest that presence of information variety, ease of payment product details and website response time have a positive overall impact on customers' website experiential value and thus repurchase intention. The analyses and results would help the managerial decision makers to focus on key factors by understanding their linkages and mutual relationships.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook