Consumer perception of corporate social responsibility: points of view from Portuguese undergraduate students
by Sandra Gomes; Pedro Graça
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 15, No. 1/2, 2019

Abstract: One of the main purposes of this paper is analysing the perception of Portuguese consumers - namely undergraduate students in Oporto - regarding corporate social responsibility (CSR). Considering consumer perceptions on CSR dimensions are limited to a national contingency, this research provides some results that bridge the research gap on the subject in Portugal. For this purpose, exploratory interviews have been conducted and such interviews have allowed the elaboration of a questionnaire directed to a sample of 824 students in 22 higher education institutions. Due to the analysis of the main results, it has been concluded that students had some knowledge and a multidimensional vision of CSR. After an exploratory and confirmatory factorial analysis, it has been found that the CSR concept is based on four dimensions: economic, environmental, employees and community. Concerning consumer support of CSR, such consumers prefer avoiding products from socially irresponsible companies to actually be willing to pay more for products from socially responsible ones.

Online publication date: Mon, 25-Mar-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com