Developing CSR strategy from the legal business environment: conceptual framework and application to the European Chemicals Regulation
by Guido Grunwald
International Journal of Sustainable Strategic Management (IJSSM), Vol. 6, No. 2, 2018

Abstract: New or changing legal environmental factors offer scope for action that companies can exploit to develop strategies of corporate social responsibility (CSR). The European Chemicals Regulation (REACH), which is in full force in 2018, aims to improve the protection of human health and the environment through better and earlier identification of the intrinsic properties of chemicals. It strengthens consumer protection through transparent procedures for risk assessment and risk communication. But which CSR strategy options can be derived from REACH, and which option should be chosen? A conceptual framework is proposed that allows decision makers to systematically identify, analyse, develop, and evaluate CSR strategy options. Examples from product and communication policy are used to illustrate the process.

Online publication date: Tue, 09-Apr-2019

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