The cauliflower dilemma!
by Gaurav Gupta; Vikas Kumar; Mandakini Paruthi; Priyam Mendiratta
International Journal of Indian Culture and Business Management (IJICBM), Vol. 18, No. 3, 2019

Abstract: The present case shows the plight of small farmers during demonetisation drive in India. This unprecedented move by the Government of India has led the entire economy in a state of sudden shock and small farmers found themselves, very much helpless and confused. The case visits the production cycle of cauliflower from the perspective of a small farmer and traverses the complete journey of money borrowing for different phases of agricultural production. Options available to the farmers have been described with a comparative perspective. Both the formal and informal aspects of agricultural business have been presented in a typical Indian scenario with relevant stakeholders. The case presents a very practical perspective of small farmers in India, hence ideal for understanding this most significant activity of Indian activity.

Online publication date: Wed, 24-Apr-2019

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