An empirical study on factors affecting the acceptance of M-commerce application among small and medium-sized tourism enterprises by integrating TTF with TAM
by Saleh Alqatan; Noor Maizura Mohamad Noor; Mustafa Man; Rosmayati Mohemad
International Journal of Business Information Systems (IJBIS), Vol. 31, No. 1, 2019

Abstract: Tourism is an attractive sector for economic development as it offers potential economic benefits for developing countries. Most tourism sectors throughout the globe consist of Small and medium-sized enterprises (SMEs) and as such, tourism SMEs (SMTEs) utilisation of Mobile commerce (M-commerce) is crucial in terms of added efficiency, effectiveness and innovation. However, the acceptance of M-commerce in SMTEs, is still in the early stage. The paper aimed to test the factors influencing the acceptance of M-commerce application among SMTEs. The questionnaire was distributed to the target sample and the obtained data was analysed through the SPSS statistical software. Results of the analysis revealed that all factors positively influenced behavioural intention to use M-commerce application in such enterprises. The study provides advanced knowledge of user's acceptance of M-commerce in SMTEs, which will help the M-commerce providers in such enterprises to understand the factors that influence the acceptance of M-commerce in SMTEs.

Online publication date: Wed, 08-May-2019

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