Title: Towards a trust-based framework for electronic payment: collaborative coupons in Korea

Authors: Seungbong Park, Min-Suk Yoon

Addresses: Department of Electronic Commerce, Chonnam National University, San 96-1, Dunduk-dong, Yeosu-si, Jeollanam-do 550-749, Korea. ' Department of Electronic Commerce, Chonnam National University, San 96-1, Dunduk-dong, Yeosu-si, Jeollanam-do 550-749, Korea

Abstract: The concept of trust is becoming an increasingly important factor in electronic payment (e-payment). This research investigates the rising role of collaborative coupons as new transaction media. We construct a framework for a trust-based e-payment scheme to explain the behaviour of trust within e-payment activities. By conducting a case study, we draw special attention to the impact of collaborative coupons on the e-payment schemes. The collaborative coupons schemes, whilst primarily aimed at promotion scheme, are not limited to such schemes, but also address the new way of implementing e-payment activities.

Keywords: collaborative coupons; trust; electronic payment; e-payment; e-finance; electronic finance; Korea.

DOI: 10.1504/IJEF.2006.010314

International Journal of Electronic Finance, 2006 Vol.1 No.2, pp.171 - 180

Published online: 14 Jul 2006 *

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