Title: Social influence on career choice decisions of business school graduates in India - an exploratory analysis

Authors: Vandana Madhavan; Murale Venugopalan; Gyanendra Singh Sisodia

Addresses: Department of Management, Amrita Vishwa Vidyapeetham, AIMS Campus, Ponekkara Kochi, Kerala 682047, India ' Department of Management, Amrita Vishwa Vidyapeetham, AIMS Campus, Ponekkara Kochi, Kerala 682047, India ' College of Business Administration, Ajman University, Fujairah Campus, United Arab Emirates; College of Business Administration, University of Science and Technology of Fujairah, United Arab Emirates

Abstract: The last two decades have witnessed the campus recruitment system gaining popularity in India. In most of the cases, a few employers are prioritised frequently by students for employment. The existing literature describes that job choice decisions are rational and is based on job and organisational attributes. Contemporary research highlights that social norms and acceptance influence present-day job aspirants' career choice decisions. This study investigates the role of social norms in career choice decisions of prospective employees who are in the final phase of completing their college education. For this study, a qualitative approach is adopted. In-depth interviews with students in their last year of a second-tier business school in India were carried out for gaining insights into the career choices. The study found the relationship between the role of normative and informational social elements in career choice decisions of individuals.

Keywords: job choice decisions; campus recruits esteem; social influence; Indian youth; second-tier B-schools; offer and acceptance; India.

DOI: 10.1504/IJMCP.2019.103193

International Journal of Management Concepts and Philosophy, 2019 Vol.12 No.4, pp.463 - 485

Received: 20 Apr 2019
Accepted: 18 May 2019
Published online: 21 Oct 2019 *

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