Title: Developing ICT adoption model based on the perceived awareness and perceived usefulness of technology among telecom users

Authors: Eliza Sharma

Addresses: Calorx Teachers' University, Ahmedabad, Gujarat, India

Abstract: Current study aims to develop an ICT adoption model based on the perceived awareness, perceived usefulness and intention to use ICT. Researcher has measured the opinions of the telecom users towards ICT using a well-structured questionnaire, distributed to 1080 telecom users equally from rural and urban areas of the North and Central India. It was found from the study that the ICT is useful for acquiring information, entertainment, safety and security, maintaining e-repository, managing digital money & payments and for skill or knowledge enhancement. ICT adoption model developed in the study suggests that perceived awareness and perceived usefulness both are significant predictors of the intention to use ICT. Further, the model shows that the area and generation gap both are significant predictors of the ICT adoption. The study is limited to telecom users only and geographical area of the survey is limited to North and Central India.

Keywords: information and communication technology; perceived awareness; perceived usefulness; generation gap; residential area; information; digital money and payments; telecom users; mobile value added services; North India; Central India; internet; technology adoption model; knowledge and skills; e-repository; entertainment.

DOI: 10.1504/IJTEL.2020.103818

International Journal of Technology Enhanced Learning, 2020 Vol.12 No.1, pp.99 - 114

Received: 28 Jul 2018
Accepted: 17 Oct 2018
Published online: 29 Nov 2019 *

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