Title: A multigroup study of continuance intention of mobile banking in China

Authors: Shanshan Wang

Addresses: College of Business Administration, Capital University of Economics and Business, Beijing, China

Abstract: Mobile banking has been penetrating into the life of more people and generating greater influence on the daily life and the financial world in an unprecedented way. In China, however, the continuance usage of mobile banking remains underperformed. This paper examines the differences of the continuance intention to use mobile banking across different segments (gender, age and education level) of the Chinese population using the integrated expectation confirmation model (ECM) and task-technology fit (TTF) model. The data was collected through the online questionnaire and was tested with partial least squares regression and multigroup analysis. Results suggest that task-technology fit and satisfaction are important predictors of the continuance intention to use mobile banking. Confirmation also indirectly affects the continuance intention through the mediating effect of satisfaction. Significant differences were identified in perceiving the impact of task-technology fit on continuance intention for the age and education level subsamples.

Keywords: mobile banking; continuance intention; multigroup analysis; task-technology fit model; expectation confirmation model; China.

DOI: 10.1504/IJTIS.2020.107491

International Journal of Transitions and Innovation Systems, 2020 Vol.6 No.3, pp.265 - 291

Received: 31 Jul 2019
Accepted: 15 Nov 2019
Published online: 29 May 2020 *

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