Title: Influence of intrapersonal and interpersonal religiosity on materialistic attitudes among youths in India: a structural equation modelling approach

Authors: Muhammad Ahsan Sadiq; Lubna Ansari; Prashant Gupta

Addresses: Department of Business Administration, Aligarh Muslim University Malappuram Centre, Kerala, India ' Department of Business Administration, Aligarh Muslim University Malappuram Centre, Kerala, India ' Department of Business Administration, Aligarh Muslim University Malappuram Centre, Kerala, India

Abstract: The paper aims at studying the role of intrapersonal and interpersonal religiosity as a predictor of materialistic attitudes (possession, non-generosity and envy) among youths in India using structural equation modelling. Data is collected from 252 students of public-funded central universities in India using simple random sampling. Intrapersonal religiosity is found to predict possession and non-generosity dimensions of materialistic attitudes. In contrast, Interpersonal religiosity is found to be influencing only possession dimension of materialism. Surprisingly, interpersonal religiosity was found to be positively correlated with envy attitudes of materialism among youths in India. The research is expected to help marketers and policymakers to refine their strategies for religious youths in India accordingly.

Keywords: religiosity; religious commitment; materialism.

DOI: 10.1504/IJBEM.2020.107729

International Journal of Business and Emerging Markets, 2020 Vol.12 No.2, pp.217 - 241

Received: 22 Sep 2019
Accepted: 27 Jan 2020
Published online: 10 Jun 2020 *

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