Title: Leveraging historical shifts in the world economy: systems of patronage and supportive ecosystems for creative and cultural enterprise

Authors: M.J.R. Montoya; Claire Stasiewicz

Addresses: Anderson School of Management, University of New Mexico, MSC 05 3090, 1 University of New Mexico, Albuquerque, NM 87131, Mexico ' Anderson School of Management, University of New Mexico, MSC 05 3090, 1 University of New Mexico, Albuquerque, NM 87131, Mexico

Abstract: The following paper examines the history of patronage as it relates to creative and cultural entrepreneurship (CCE). How have patrons transformed into the creative ecosystem that currently supports creative and cultural work? How has the supportive ecosystem changed in relation to patrons of CCE? Applying three critical frameworks (art history, globalisation theory, and decolonial theory), this analysis describes and critiques patronage systems from the Renaissance to the contemporary era of CCE. We point out that while the systems of patronage have changed, the cultural logic of the patron has not. Strategic implications are discussed, including how to leverage new supportive ecosystems of CCE to address power dynamics in relation to patronage.

Keywords: creative and cultural economy; patronage; globalisation; art and entrepreneurship; critical management studies.

DOI: 10.1504/IJESB.2020.107751

International Journal of Entrepreneurship and Small Business, 2020 Vol.40 No.2, pp.247 - 269

Received: 31 May 2017
Accepted: 09 Sep 2018
Published online: 16 Jun 2020 *

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