Title: The influence of personality traits on social entrepreneurial intention among owners of civil society organisations in Vietnam

Authors: Phan Tan Luc

Addresses: Faculty of Economics, Thu Dau Mot University, 08 Tran Van On Street, Phu Hoa Ward, Thu Dau Mot, Binh Duong, Vietnam

Abstract: The purpose of this paper investigated the relationship between personality traits on social entrepreneurial intention through determinants of planned behavioural theory. A structured questionnaire was used to collect the data. The study surveyed 503 owners of civil society organisations in South East of Vietnam. The confirm factor analysis and technique of structural equation modelling were used to explore relationships among latent constructs. The results show that commercial entrepreneurs and social entrepreneurs have similarities in character and the personality traits of social entrepreneurs only affect the social entrepreneurial intention through subjective norms. The findings indicate that the entrepreneurship programs should aim to build a sense of social responsibility and the ability to think creatively towards sustainable development. The media should play a key role in raising citizen's awareness of social entrepreneurship. This is the first social entrepreneurial intention research which targeted the owners of civil society organisations.

Keywords: social entrepreneurship; theory of planned behaviour; personality trait; social entrepreneurial intention; Vietnam.

DOI: 10.1504/IJESB.2020.107799

International Journal of Entrepreneurship and Small Business, 2020 Vol.40 No.3, pp.291 - 308

Received: 15 Mar 2018
Accepted: 13 Apr 2018
Published online: 22 Jun 2020 *

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