Title: The effect of social capital on the effectiveness of community development programmes in Malaysia

Authors: Amir Imran Zainoddin; Azlan Amran; Mohd. Rizaimy Shaharudin

Addresses: Graduate School of Business, Universiti Sains Malaysia, 11800, Penang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800, Penang, Malaysia ' Faculty of Business and Management, Universiti Teknologi MARA, 08400 Merbok, Kedah, Malaysia

Abstract: This study aims to determine the influence of social capital on the effectiveness of the farmer's development programme established by a MNC in Malaysia for business-community relations as part of the company's CSR endeavours. The sampling technique employed in this study was census sampling with all of the 400 respondents being included in the study. The results unveiled that the relational and cognitive dimensions were positively and significantly related to the effectiveness of the community development programme. Nevertheless, the structural dimension failed to follow similar inclinations. The finding has contributed to the social capital theory by supporting the relational and cognitive dimensions as the factors that influence the success of the community development programmes. Future study is suggested to measure the effectiveness of community development programmes using financial or non-financial aspects, utilise the stakeholder theory perspectives, as well as validate the inconsistencies in the outcomes of the past studies.

Keywords: corporate social responsibility; social capital; effectiveness; community development programmes; farmers.

DOI: 10.1504/IJIDS.2020.108139

International Journal of Information and Decision Sciences, 2020 Vol.12 No.3, pp.227 - 245

Received: 01 Oct 2018
Accepted: 16 Feb 2019
Published online: 03 Jul 2020 *

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