Title: SM4PM: a prescriptive framework for guiding integrated use of social media in project management

Authors: Miriam Naomi Ikemoto; Marcirio Silveira Chaves; Sonia Gantman; Rosaria De Fatima Segger Macri Russo

Addresses: UNINOVE – Universidade Nove de julho, Rua Deputado Salvador Julianelli, s/n, São Paulo – SP, Brazil ' Pontifical Catholic University of Rio Grande do Sul, Av. Ipiranga, 6681 – Partenon, Porto Alegre – RS, Brazil ' Bentley University, 175 Forest Street, Waltham, MA 02452, USA ' UNINOVE – Universidade Nove de julho, Rua Deputado Salvador Julianelli, s/n, São Paulo – SP, Brazil

Abstract: The main objective of this study is to gain an understanding of the uses of social media (SM) in project management (PM) and to integrate them into a single framework. The grounded theory methodology has been applied to rich data collected from over 30 PM professionals through personal interviews and two focus groups. The findings identify four categories of SM use: communication, control, dissemination and storage. A set of SM with their respective uses is suggested for each category. This study makes a contribution to research and practice by proposing a framework for integrated use of SM to support PM activities.

Keywords: project management; social media; collaborative tools; Web 2.0; grounded theory methodology; GTM; communication; control; dissemination; storage; framework; integration; knowledge management; technology strategy.

DOI: 10.1504/IJMED.2020.110780

International Journal of Management and Enterprise Development, 2020 Vol.19 No.4, pp.330 - 364

Received: 13 Sep 2018
Accepted: 22 Jul 2019
Published online: 29 Oct 2020 *

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