Title: Assessing the effectiveness of using western movies in elucidating economic concepts

Authors: Siew King Ting; Sze Wei Yong; Tze Wee Lai; Geetha Subramaniam; Brian Dollery

Addresses: Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia ' Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia ' Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Cawangan Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia ' Faculty of Business and Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia ' UNE Business School, University of New England, Armidale NSW 2351, Australia

Abstract: The use of innovative techniques in teaching and learning has gained ground in Malaysian higher education institutions. Educators use a variety of modern methods to enhance the delivery of the contents of academic subjects, including economics. Among the various approaches, educators use movies to elucidate economic concepts and relate them to real-world phenomenon. Using questionnaire survey, this study aims to assess the effectiveness of using western movies in explaining economic concepts to first semester undergraduate students who took introductory economic courses at the Faculty of Business and Management at UiTM Sarawak. Our results show positive responses on reaction levels and perceived learning outcomes by students with the average mean scores of 7.48. However, the results reveal that there was no association between students' assessment marks and perceived individual achievement. Several recommendations are advanced on using digital learning in the economics education.

Keywords: economic concepts; short video clips; teaching and learning; western movies.

DOI: 10.1504/IJEED.2021.111657

International Journal of Education Economics and Development, 2021 Vol.12 No.1, pp.45 - 60

Received: 26 Nov 2019
Accepted: 26 Mar 2020
Published online: 07 Dec 2020 *

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