Title: Influence of social media on medical chain agility and resilience: an empirical investigation

Authors: Santanu Mandal; Venkateswara Rao Korasiga; Payel Das

Addresses: Department of Operations and Systems, Amrita School of Business, Amrita Vishwa Vidyapeetham University, Ettimadai, Coimbatore, Tamil Nadu – 641112, India ' Department of Operations and IT, IBS Hyderabad, 501203, India ' Department of Mass Communication, Amrita Vishwa Vidyapeetham University, Ettimadai, Coimbatore, Tamil Nadu – 641112, India

Abstract: Social media has been dominant in shaping competition and business performance. However, the importance of social media in the development of medical supply chain capabilities is still unexplored. Our research investigates the role of social media as a prominent enabler of medical supply chain agility and resilience. To this end, the study explores the importance of social media interaction and social media usability on medical chain agility and resilience. Furthermore, the study examined the moderating role of social media orientation on the above linkages. The responses were collected using online survey and were analysed using structural equation modelling. Based on 276 completed responses, the study found positive influences of social media interaction and social media usability on both medical chain agility and medical chain resilience. The study contributes to the emerging literature of social media by undersigning the importance of social media interaction, usability and orientation in services supply chain.

Keywords: healthcare; agility; resilience; social media; dynamic capabilities; supply chain.

DOI: 10.1504/IJENM.2020.111777

International Journal of Enterprise Network Management, 2020 Vol.11 No.4, pp.347 - 371

Received: 14 Jan 2019
Accepted: 28 Feb 2020
Published online: 14 Dec 2020 *

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