Title: Impact of business student satisfaction on their intention to stay in higher education

Authors: Rajani Kumari Sarangal; Meenakshi Nargotra; Rabinder Singh

Addresses: The Business School (TBS), University of Jammu, J&K, 180006, India ' The Business School (TBS), University of Jammu, J&K, 180006, India ' Department of Tourism and Travel Management (DTTM), Central University of Jammu, Rahya Suchani, Samba District, Bagla, J&K, 181143, India

Abstract: Students are considered as the primary customers for the educational market. It has, therefore, become essential for the higher education market to satisfy and retain their students. Thus, the purpose of this study is to explore the key factors of student satisfaction in the higher education sector. It also studies the impact of student satisfaction on student intention to stay within the select institutes. The results of the study show that student satisfaction has a positive and significant impact on their intention to stay. Further, the impact of an individual dimension of student satisfaction, i.e., faculty ability and support, and faculty expertise have a positive and significant impact on intention to stay but faculty-student relationship dimension has a positively insignificant impact on student intention to stay. The present study will be useful for management to develop strategies for student satisfaction and retention.

Keywords: business student satisfaction; faculty ability and support; faculty expertise; faculty-student relationship; intention to stay; higher education.

DOI: 10.1504/IJBDA.2020.112128

International Journal of Business and Data Analytics, 2020 Vol.1 No.4, pp.293 - 317

Received: 04 Jun 2019
Accepted: 21 Dec 2019
Published online: 04 Jan 2021 *

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