Title: Quality evaluation and quality metrics in the cultural sector

Authors: Voula Stamatakis; Eirini Sifaki

Addresses: Hellenic Open University (HOU), Patra 263 35, Greece ' Hellenic Open University (HOU), Patra 263 35, Greece

Abstract: This paper aims to present and analyse methodological perspectives that focus on qualitative and quantitative audience evaluation procedures in cultural organisations. Audience qualitative surveys are illustrated through different types of surveys related to the arts. The technological era proclaims its presence with new tools emerging for the accumulation of information and data, i.e., novel platforms, quality metrics, social media - that present the needs and behaviour of the audience through the evaluation process. Based on the theory of Holden (2006, 2009) the intrinsic, instrumental and institutional value of the arts is proposed for qualitative evaluation. Emphasis is given to the evaluation survey with 'meaning' that provides quality data about the intrinsic and instrumental value of cultural organisations, required even more imperatively today, as evidence for further funding.

Keywords: art; quality evaluation; survey; communication; quality metrics.

DOI: 10.1504/IJTCS.2020.112743

International Journal of Teaching and Case Studies, 2020 Vol.11 No.4, pp.317 - 343

Received: 28 Aug 2020
Accepted: 14 Sep 2020
Published online: 01 Feb 2021 *

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