Title: From grain to glass to COVID-19

Authors: Angelyn Bidlack; Jenny Fisher; Lascelles Hussey; Alyssa Rudner; Janaina Siegler

Addresses: Lacy School of Business, Butler University, 625 Butler Way, Indianapolis, IN 46208, USA ' Lacy School of Business, Butler University, 625 Butler Way, Indianapolis, IN 46208, USA ' Lacy School of Business, Butler University, 625 Butler Way, Indianapolis, IN 46208, USA ' Lacy School of Business, Butler University, 625 Butler Way, Indianapolis, IN 46208, USA ' Lacy School of Business, Butler University, 625 Butler Way, Indianapolis, IN 46208, USA

Abstract: The case examines the business operations of Midwest Whiskey, MWW, focusing on the downstream supply chain. This includes examining the risks, efficiencies, and modes of distribution for all of the MWW products, before and during the COVID-19 pandemic. Questions of interest include: considering the downstream supply chain for MWW, where would you suggest Casey invests in the B2B and B2C channels? Would your answer change had the pandemic not occurred? What risks does MWW have? Why did you choose each? What capabilities, and subsequent actions, can MWW use to mitigate these? What are positives and negatives to investing in a three-way liquor license? What parameters should be taken into consideration in developing a forecasting model?

Keywords: whiskey business; distillery; downstream supply chain; pandemic; COVID-19.

DOI: 10.1504/IJTCS.2020.112749

International Journal of Teaching and Case Studies, 2020 Vol.11 No.4, pp.358 - 374

Received: 15 Jul 2020
Accepted: 22 Sep 2020
Published online: 01 Feb 2021 *

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