Title: Knowledge for innovation: creative routines and weak signal processing

Authors: Ana Cristina Fachinelli; Jairo Moran Carvalho Ribeiro; Fernanda D'Arrigo

Addresses: Department of Social Sciences, University of Caxias do Sul, Rua Francisco Getúlio Vargas, 1130, 95020-972 – Caxias do Sul, Brazil ' Business Administration Program, University of Caxias do Sul, Rua Francisco Getúlio Vargas, 1130, 95020-972 – Caxias do Sul, Brazil ' Business Administration Program, University of Caxias do Sul, Rua Francisco Getúlio Vargas, 1130, 95020-972 – Caxias do Sul, Brazil

Abstract: The monitoring of business environments allows companies to identify signals that, when processed, become external stimulation to the creative process and innovation sources. This study aimed to investigate the use of creative routines for signal processing and innovation performance in a corporate group. The research is based on a case study carried out in six companies which are part of a Brazilian corporate group. The methodology used was mixed methods with the concurrent embedded design. We collected qualitative and quantitative data in multiple units of analysis. The results indicate that companies that have developed creative routines perform better on innovation. They also reveal that innovation agents act locally and around their environment. Therefore, there is an endogenous potential for the use of creative routines to foster innovation.

Keywords: knowledge; innovation; creative routines; weak signals.

DOI: 10.1504/IJEIM.2021.113802

International Journal of Entrepreneurship and Innovation Management, 2021 Vol.25 No.1, pp.33 - 51

Accepted: 05 Jun 2019
Published online: 31 Mar 2021 *

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