Title: Factors influencing e-books' continuance intention in the mobile environment

Authors: Mehmet Cem Bölen; Serkan Yildirim; Gürkan Yildirim

Addresses: Open Education Faculty, Atatürk University, Erzurum, 25240, Turkey ' Department of Computer Education and Instructional Technology, Atatürk University, Erzurum, 25240, Turkey ' Department of Computer Education and Instructional Technology, Bayburt University, Bayburt, 69010, Turkey

Abstract: The identification of factors that affect people's continuous use of e-books on their mobile devices is critical for e-book publishers, e-reader manufacturers and academic researchers. This study proposes a research model that extends the expectation-confirmation model by incorporating perceived enjoyment and facilitating conditions to get a deeper understanding of continuance intention to use e-books in the mobile environment. The structural equation model (SEM) was used to analyse data which were collected from 1,663 e-book readers by an online survey. The results indicate that satisfaction, perceived enjoyment, perceived usefulness and facilitating conditions influence continuance intention significantly. Furthermore, users' confirmation of expectations has a positive effect on perceived usefulness, perceived enjoyment and satisfaction. Surprisingly, perceived usefulness does not have a significant effect on satisfaction. Based on these findings, the theoretical and practical implications, limitations, and recommendations for future research are also discussed.

Keywords: e-book; continuance intention; expectation-confirmation model; ECM; mobile environment; facilitating conditions; perceived enjoyment.

DOI: 10.1504/IJMC.2021.114323

International Journal of Mobile Communications, 2021 Vol.19 No.3, pp.253 - 275

Received: 11 Dec 2018
Accepted: 30 Jan 2020
Published online: 16 Apr 2021 *

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