Title: 'Grab, ride and go': an investigation into the use of ride-hailing services in a developing economy

Authors: Cheng-Leng Choong; Yen-Nee Goh

Addresses: Graduate School of Business, Universiti Sains Malaysia, 11800, USM Penang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800, USM Penang, Malaysia

Abstract: The purpose of this study is to investigate the factors that influence the intention to use ride-hailing applications in Malaysia. We use a research model that integrates the technology acceptance model (TAM) and the theory of planned behaviour (TPB), which includes perceived risk constructs. Data were collected via a survey of 392 smartphone users in Malaysia. Our findings reveal that perceived ease of use, attitude towards ride-hailing applications, subjective norms and perceived behavioural control are significant predictors of the intention to use ride-hailing applications. The integration of TAM and TPB provides good explanatory power for the intention to use ride-hailing applications. Theoretical and practical implications are discussed.

Keywords: technology acceptance model; TAM; theory of planned behaviour; TPB; perceived risk; intention to use; ride-hailing applications; Malaysia.

DOI: 10.1504/IJMC.2021.114325

International Journal of Mobile Communications, 2021 Vol.19 No.3, pp.364 - 386

Accepted: 08 Apr 2020
Published online: 16 Apr 2021 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article