Title: Digital innovation: changing the face of business

Authors: Hayri Uygun; Rashmi Gujrati

Addresses: Ardeşen Vocational School, Recep Tayyip Erdogan University, Rize, 53350, Turkey ' Tecnia Institutes of Advanced Studies, New Delhi, 110085, India

Abstract: Digital era has changed the scenario of the world market, in our lives digitalisation is in every field. Today in network is working in business education, social network, market place, supply chain, company website and accounting etc. Through digital technology, work has become perfect and quicker. With the use of technology every year continuously digital market has rise frequently day by day. As like Amazon, Flipcart, Myntra, Jaboong, Alibaba online marketing has increased. Social networking has also enlarged very quickly: Instagram, Facebook, Twitter, Pinterest, LinkedIn and YouTube. In this paper we are going to discuss how digitalisation has grabbed the market and change the routine lives. What are the advantages in the business and how it has become important for companies to become digitalisation?

Keywords: digital; market; benefits; business education; social network; digital market; innovation; digital innovation.

DOI: 10.1504/IJFE.2020.115036

International Journal of Forensic Engineering, 2020 Vol.4 No.4, pp.332 - 342

Received: 30 Sep 2020
Accepted: 13 Oct 2020
Published online: 14 May 2021 *

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