Title: Managing the key factors of green energy start-ups

Authors: Olena Shkarupa; Victor Eduardo González Hernández; Tetiana Zhukova; Iryna Plikus; John O. Aiyedogbon

Addresses: Sumy State University, Sumy, Ukraine ' The University of Almeria, Almeria, Spain ' Sumy State University, Sumy, Ukraine ' Sumy State University, Sumy, Ukraine ' Bingham University, Karu, Nigeria

Abstract: The article shows different aspects of business model to get success of start-ups. The main purpose of the study was to improve the using key factors of business model and strategic business solutions in energy sector. This paper tries to build up a model between start-up development, business and education level of key-managers. It was discovered the idea of a nexus between education as a key factor of green start-ups by analysing data (it was investigated by econometric model based on MS Excel). The results reveal that there is no direct relationship between the highest level of education and the seed stage of start-up, but at the same time doctoral degree can influence on the steady stage of start-ups in future. This implies education can promote economic development in green energy sector. The study also theoretically proves the importance of marketing strategies in business start-up.

Keywords: start-up; business model; econometric model; green; energy; education.

DOI: 10.1504/IJGEI.2021.115145

International Journal of Global Energy Issues, 2021 Vol.43 No.2/3, pp.211 - 227

Received: 03 Jan 2020
Accepted: 29 Aug 2020
Published online: 20 May 2021 *

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